- Features
- Customers and Marketing
Restaurant customer management and marketing
Discover how to bring customers back with targeted campaigns, coupons, surveys, and electronic loyalty cards (all in-app) 💌🎯
Today, customers choose quickly, change their minds even faster, and remember your venue... only if you make it easy for them. The difference is not “doing marketing,” but doing relevant marketing: the right messages, at the right time, to the right people.
With Risto Pilot, restaurant customer management and in-app restaurant marketing work together: contacts enter in an organized way, consent is clear, and you can create campaigns via Email or Telegram, add coupons, use post-service surveys to improve reputation and loyalty, activate the electronic loyalty card, and measure what really works. The result? Fewer empty tables, more returning customers, less wasted time. 😄
- ✅ Restaurant marketing management: targeted campaigns via Email or Telegram (also scheduled)
- ✅ Customer management and marketing app: advanced segmentation (birthdays, last visit, geographic area, loyalty...)
- ✅ In-app restaurant marketing: integrated coupons and promotions
- ✅ In-app restaurant marketing: post-service surveys with free coupons and review requests
- ✅ Restaurant customer management and marketing: electronic loyalty card with points and rewards
- ✅ Restaurant customer management: tracked data and consent (communications only to those who authorize them)
- ✅ Restaurant customer management and marketing: analysis and results to improve over time 📈
Restaurant customer management and marketing: why integration beats scattered tools 🧩
A restaurant does not need ten different tools, each with its own data. It needs one thing only: a single flow in which customers, communications, coupons, surveys, and electronic loyalty cards talk to each other. When everything is integrated, two valuable things happen: you do not lose information and you do not lose time.
In practice, restaurant customer management becomes an organized base on which to build in-app restaurant marketing. And marketing stops being “one more thing” to do: it becomes a simple, practical, measurable habit.
Infographic showing how Customer Management and Marketing works in the Risto Pilot app
Set up and leverage customer responses to the automatic sending of Surveys, Coupons, Loyalty Cards, and welcome customers back when they return.
Restaurant marketing management: campaigns via Email or Telegram, with immediate or scheduled sending ⏱️📩
Creating a campaign is a straightforward process: choose the audience, choose the channel (Email or Telegram), write the message, and send it. But the real difference is that you are not forced to do it “on the fly”: you can also schedule the sending (perfect for birthdays, holidays, timed promotions, or periods of low attendance).
The beauty is that you are not blasting everyone: with Risto Pilot’s restaurant marketing management, you can build communications that feel handwritten thanks to dynamic variables. The result: a more human tone, a more credible message, and a higher chance that the customer will actually book. 🙂
In-app restaurant marketing: coupons and special offers inside campaigns 🎁
When you want to turn communication into “immediate action,” you can combine the campaign with a coupon or offer. It is the simplest way to turn a message into a booking: clear promotion, clear deadline, clear benefit. And above all: you can send coupons via Email or Telegram without having to manage codes manually or endless message chains.
Restaurant marketing management: you know who receives, who reads, and what works 📈
Running campaigns without measuring is like changing the menu without listening to customers. Risto Pilot includes an analytics section that helps you understand campaign status: how many messages were sent, how many were read, and which communications are delivering the best results, so you can measure what really works over time without having to guess.
In-app restaurant marketing: post-service surveys to build loyalty, get reviews, and protect your reputation ⭐️🛡️
Surveys are a very powerful restaurant customer management and marketing tool because they do three things at once: they improve the experience, increase repeat visits, and help you manage your online reputation intelligently. After the customer has visited your venue, you can automatically send a survey to evaluate their latest experience.
You can decide how many hours later to send the survey and you can attach a free coupon that is automatically sent to the customer after completion.
You can also set an average satisfaction threshold: if the customer is happy and the feedback is positive, you can request a review with a direct link to Google or the channels you prefer.
If instead the feedback is negative, you can intervene before it becomes a public review, by contacting the registered customer directly and resolving the dissatisfaction.
WhatsApp message to the customer after the service requesting a survey
Restaurant customer management and marketing: more responses thanks to personalized messages (also with dynamic variables) ✍️
You can configure the text and subject of the survey invitation message and make it more “human” by using dynamic variables to address each individual customer directly. The customer feels genuinely cared for, responds more willingly, and you collect useful feedback to improve.
Restaurant customer management and marketing: electronic loyalty card with points, rewards, and discount thresholds 🎁📲
The electronic Loyalty Card is the most direct tool for turning a “satisfied” customer into a “regular” customer. We are not talking about random discounts, but about a clear and motivating mechanism: the customer accumulates points and sees that coming back is worthwhile. You, on the other hand, have an organized and automated system that rewards frequency without making your life complicated.
The loyalty card is activated and promoted in a simple way: you can share it through a link or QR code in the venue, on the website, and on social media. You can configure a dedicated registration form, define welcome points, assign points for every euro spent, and create discount thresholds (e.g., how many points are needed to get a euro discount on the total receipt).
WhatsApp message for a customer who requested a Loyalty Card
Customer management and marketing app: updatable points and customer history always visible ✅
After payment, you can also manage point assignment from the customer profile. And the most useful thing is transparency: in the customer profile, you see useful information and history to understand who is in front of you, and you can use that data for targeted campaigns, coupons, and event invitations (also manageable from the Calendar).
In-app restaurant marketing: loyalty becomes fuel for more effective campaigns 🎯
The loyalty card is not just for “giving points”: it helps you segment customers based on loyalty and frequency. This way, you can truly reward those who return often, reactivate those who have been absent for a long time, and build more relevant communications. In practice: less waste, more results.
Customer management and marketing app: customer segmentation to send truly relevant messages 🎯
A useful message is not the “nice” one: it is the one that reaches the right person. That is why segmentation is the heart of in-app restaurant marketing. You can create targeted audiences using practical criteria such as customers who have not returned for a while, loyal customers, special occasions (birthdays), and other operational information.
Do you want to reactivate customers who have not returned for months? Select “inactive” customers and send a campaign with a clear invitation. Do you want to boost a slow time slot? Communicate only with those who are most compatible and offer a timed promotion. Do you want to take care of birthdays? You can schedule dedicated sends with personalized messages. 🎂
Restaurant customer management and marketing: communications only with consent (no spam) ✅
Communication works when it is respectful. That is why contacts are managed with explicit consent: you send marketing messages only to those who have authorized them. It is a double advantage: the customer trusts you more and campaigns perform better, because they speak to people who are genuinely interested.
Restaurant customer management: how data comes in, how you organize it, and why it simplifies your work 🧠
Restaurant customer management works when data comes in effortlessly. Contacts can be collected automatically from Booking Management, loyalty programs, coupons, surveys, and online forms. This way, the customer database grows naturally, while you simply do your job: welcome guests and serve them well.
And if you already have a customer list? You can import it (for example from CSV or Excel) and integrate the main fields such as name, email, and phone number. This way, you do not start from scratch: you can begin communicating in an organized way right away.
Booked customers of the day with booking list and pax table by visible time slot
Customer management and marketing app: manage everything from smartphone or tablet too 📱
You do not need to be in front of a PC: the panel is designed to be used from mobile too. You can create campaigns, edit texts, check results, and manage the customer base wherever you are. It is marketing “for restaurateurs,” not “for the office.”
In-app restaurant marketing: how it works in practice (in 8 steps) ⚙️
- Customers enter your database from bookings, coupons, forms, surveys, and electronic loyalty cards.
- You check consent and available channels (Email and/or Telegram, and SMS if needed).
- You create a campaign and choose the audience with filters and segmentation.
- You write a clear message, with dynamic variables to make it personal.
- If you want, you attach a coupon to increase conversion and repeat visits.
- You activate post-service surveys with automatic sending after X hours and a free coupon upon completion.
- You set a positive threshold to request reviews and manage negative feedback by contacting the customer.
- You analyze the results and improve over time. 📈
This way, restaurant marketing management becomes a lightweight, repeatable, and finally useful process.
Related Modules 🔗
Restaurant Customer Management and Marketing works best when it is connected to the modules that collect contacts, measure satisfaction, and turn a visit into a return.
Restaurant customer management and marketing: try it now (limited trials) 🚀
Want to see live how simple it can be to bring customers back with targeted campaigns, coupons, surveys, and electronic loyalty cards? Try the suite now: available trial versions are limited.
Fewer empty tables, more returning customers, more control. And more time to do hospitality properly. 🍽️